Bethesda, Maryland (May 26, 2010) -- As eco-friendly apparel lines fight for credibility in the fashion world, a new green brand is turning the heads of active teens and adults, and has already captured the hearts of celebs at the Sundance Film Festival.

Yudu (pronounced you do), www.yudulife.com, hit the scene less than two years ago with its ultra soft and sexy organic tanks, tees and thermals and has been rapidly expanding ever since.  “It’s a versatile, practical line with an edge,” says Yudu co-founder Eric Burka.  “The fact that we’re 100 percent organic is a big plus, but people are initially drawn to Yudu for the comfort, fit and cool image the brand represents.”

“We’re now ready to distribute Yudu products on a national scale,” says Yudu co-founder Gabby Rojchin, “and we’ve hired some of the best and brightest sales reps in the business.”

Bringing years of sales experience and expertise to Yudu sales are the following energized sales representatives:

National Sales: Rodger Rosenthal

Midwest Region: Bill Cochrane

Southeast: Cassie Troyer

The Rockies: Ryan Turley

Hawaii: Josh Anthony

Sales Manager: Phil Walczynski

Yudu welcomes our team of talented sales professionals to bring our message and products to a mass audience. By purchasing Yudu items, you become part of the bigger picture, agreeing to do whatever it is yudu to make a difference in your own life.

“Yudu-ers stand out, speak up and make an impact on their world every day, just by doing what matters most to them,” says co-founder Gabby Rojchin.  “Customers write to us about their efforts, from recycling to caring for abandoned animals,” continues Rojchin.  “Whatever it is Yudu, simply try to make the world a little happier and a little more beautiful.”

For its part, the Yudu team donates a portion of its revenue to a different critical non-profit each quarter.  Yudu has already donated to a wide range of causes including the environment, animals, underprivileged children, local artists and more. 

If you’re going to change the world, you might as well look as great as you feel. That’s the promise of Yudu.

For more information or materials contact:             

Eric Burka, eric@yudulife.com

Gabby Rojchin, gabby@yudulife.com

301 654 9018